Search Engine Promotion
'Search Engine Promotion' is designed to build upon the 'SEO' process by taking your website even further up the Search Engine rankings. Whereas building a 'Search Engine friendly' website, and 'optimising' your website for the Search Engines are one-off tasks, 'Search Engine Promotion' is an ongoing process.

Through regular monitoring and anlysis of your sites' key phrases, we will be able to track your ranking performance and if necessary, take corrective action should your rankings start to slide. There are several reasons why an initially good ranking can slide down results listings:

- Search Engines like to see new content added from time to time.
- A new competitor may arrive on the scene or an old one may improve their optimisation.
- A Search Engine may change its' algrorithms*

* Search Engines use 'algorithms' to determine the relevancy and importance of a web page within the search results.

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